Privacy policy
Privacy Policy
Last updated: April 20, 2026
This Privacy Policy describes how savilerowcoshop.us (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. This policy is drafted in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, applicable for UK-based retail operations.
1. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases in line with UK data protection rules.
- Device Information: Examples include version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. Cookie consent will be obtained in accordance with UK ePrivacy Regulations.
- Order Information: Examples include name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. Payment details are processed securely via our authorised payment providers and never stored unencrypted by us.
2. Sharing Personal Information
We share your Personal Information only with service providers required to fulfil your order and deliver our services, strictly under data processing agreements compliant with UK GDPR. For example:
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- Google: We use Google Analytics and Google Merchant Center to help us understand how our customers use the Site and to display relevant advertisements. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
- Compliance with Laws: We may share your Personal Information to comply with applicable UK laws and regulations, to respond to a subpoena, search warrant, or other lawful official requests for information we receive, or to otherwise protect our legal rights.
We will never sell your personal data to third-party marketing companies without your explicit opt-in consent as required by UK GDPR.
3. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, subject to your right to opt out of targeted advertising under UK data law. This includes using Google Ads and Google Merchant Center to display our Premium Mops and cleaning solutions to potential customers. You may opt out of personalised advertising at any time by amending your browser cookie settings or contacting our support team.
4. Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers. All marketing emails will include an easy unsubscribe link complying with UK PECR regulations.
5. Data Retention
When you place an order through the Site, we will retain your Personal Information for our business records for the statutory retention period required under UK tax and commercial law, unless and until you ask us to erase this information by exercising your right to erasure under UK GDPR.
6. Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children under 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us immediately to request deletion of relevant data.
7. Your UK GDPR Data Subject Rights
In accordance with UK GDPR, you hold the right to access, correct, restrict processing, request erasure, data portability and object to processing of your personal data. You can submit a data rights request via our listed support email at any time free of charge.
8. Changes
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons (including updates to UK data protection legislation). Material policy changes will be published on our website homepage.
9. Contact Us
For more information about our privacy practices, if you have questions, to submit a data subject request, or if you would like to make a complaint, please contact us:
Operator: Savile Row Co
Email: support@savilerowcoshop.us
Address: 40 Howard Rd, Newbury, RG14 7QD, United Kingdom
Phone: +44 7787302228
Support Hours: Monday to Friday, 9:00 AM – 5:00 PM (GMT/BST UK local time)
Note: Complaints regarding data processing can also be escalated to the UK Information Commissioner’s Office (ICO) if you remain unsatisfied with our resolution.